News & Upcoming Events




    WINTER HAVEN, FL, June 17, 2014 - FIAT of Winter Haven will begin selling the coveted Alfa Romeo brand this year after signing a letter of intent earlier this month.
A limited amount of dealers were chosen to sell the brand. FIAT of Winter Haven is one of 9 dealers in Florida chosen, and one of the first 82 chosen throughout the country.
The Alfa Romeo 4C will be the only model available for sale in the United States for now. The dealership hopes to have the vehicle on its lot by July. Reserve ordering is available now.
The North American debut of the Alfa Romeo 4C was celebrated at the New York International Auto Show on April 16, 2014. As expected, the 4C embodies the best of Alfa Romeo engineering and Maserati manufacturing.

          The Alfa Romeo 4C features the 1750 turbocharged I4 engine providing 237 horsepower, that delivers extraordinary performance with a peak torque of 258 lb.-ft. For an adrenalin boost, the Alfa Romeo 4C has a top speed of 160 mph and accelerates from 0 to 60 mph in 4.5 seconds - a truly remarkable result. It boasts a 6-speed Twin Clutch Transmission (TCT) with Launch Control and has a dry weight-to-power ratio of just under 10 lbs/hp. Born from super-light materials and diligent design, the Alfa Romeo 4C introduces unprecedented agility and handling
Anyone interested in purchasing one of the first Alfa Romeos in America should contact Alex Mahalak at 863.837.3136

***The FIVE-Star teams at Dodge of Winter Haven, Posner Park Chrysler, Lake Wales Chrysler, Alfa Romeo and FIAT of Winter Haven, Monroe Superstore and Buckeye Superstore invite you to learn more about our 20 all new, world-class models "imported from Detroit," including Motor Trend's Truck of the Year for the second time, the 2014 Ram 1500, at***     

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Alfa Romeo FIAT of Winter Haven

190 Ave K SW
Directions Winter Haven, FL 33880

  • Studio: 863-595-2135
  • Service: (877) 477-3087
  • Parts: (863) 852-1557


  • Monday 9am - 7pm
  • Tuesday 9am - 7pm
  • Wednesday 9am - 7pm
  • Thursday 9am - 7pm
  • Friday 9am - 6pm
  • Saturday 9am - 6pm
  • Sunday Closed
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